Company overview
GrayMatters Health develops and markets Prism, a neurofeedback platform for mental healthcare clinics. Founded in 2018 by Oded Kraft, Rani Cohen and Shai Attia, the company lists headquarters in Haifa, Israel and U.S. headquarters in New York, New York, United States. Kraft is CEO and President; Kirk Thelander is Chief Commercial Officer.
Prism uses EEG signals and models developed from paired EEG and fMRI data to provide feedback through an interactive simulation. Patients practice personal mental strategies to influence the feedback. Its PTSD protocol received FDA 510(k) clearance in March 2023 as an adjunct to other interventions. The depression protocol is marketed separately as general wellness; its clinical pilot does not establish FDA clearance for depression.
The company announced a $10 million Series A led by Otsuka Medical Devices in 2022, a €2.5 million EIC grant that year and a separate EIC equity investment in 2023. U.S. commercial launch followed in January 2024. Provider publications from NYU Langone and Atrium Health document clinical use, while Prism360 and Prism Imagine expand clinic support and patient engagement. Revenue and current total funding were not verified.
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Activity & Milestones
13 events2026-09-09 · Clinical adoptionAtrium Health documents clinical use
Provider report describes Prism use at Behavioral Health Charlotte within an overall PTSD treatment plan. A patient example does not establish system-wide deployment or comparative efficacy. [8]
2026-08-04 · Market accessPayer strategy advisor appointed
Douglas Nemecek joined as an advisor to support payer strategy. His prior Cigna role does not imply Cigna coverage or endorsement. [28]
2026-05-12 · Product launchPrism Imagine launched
Generative AI visualization tool introduced to help patients create and retain an image of their personal mental strategy. Separate therapeutic efficacy or FDA authorization not established. [29]
2025-11-10 · Commercial supportPrism360 clinic support program introduced
Program offers financing access, benefits investigation, prior authorization assistance and implementation support. Company then reported more than 30 U.S. clinics; this is a dated, unaudited figure. [23]
2025 · Clinical evidenceDepression and anhedonia pilot published
Company-funded pilot analyzed 34 completers after ten sessions. Exploratory symptom improvements support further controlled study; they do not establish a cleared depression indication. [9]
2024-01-04 · CommercialU.S. commercial launch announced
Company named Center for Neuropsychiatry and Brain Stimulation in North Carolina and Bespoke Treatment in California as initial treatment centers. January 4 dateline retained despite inconsistent article header. [22]
2024 · Clinical evidenceMulticenter PTSD study published
Fruchter et al. reported a prospective, single-arm, open-label adjunctive study with 15 sessions and follow-up. The absence of a sham control limits causal interpretation of symptom improvements. [18]
2023-03-20 · FinancingEIC equity investment announced
EIC Fund invested after its 2022 grant. The equity amount was not disclosed in this announcement. [20]
2023-03-17 · RegulatoryFDA 510(k) clearance received
FDA cleared Prism under K222101 for adjunctive treatment of PTSD symptoms using EEG biofeedback. [13]
2022-01-11 · Financing$10 million Series A closed
Otsuka Medical Devices led the round and obtained certain Prism rights in Japan and other Asian countries. This does not establish a current commercial launch in those markets. [27]
2022 · Grant€2.5 million EIC grant awarded
Company reports a September 2022 EIC grant supporting product development and clinical evaluation. [20]
2021-07-29 · Research partnershipMcLean collaboration receives BIRD support
Company and McLean Hospital announced BIRD Foundation support for development of neurofeedback for depression with anhedonia. Amount not established here. [21]
2018 · CompanyGrayMatters Health founded
Founded by Oded Kraft, Rani Cohen and Shai Attia around licensed brain-biomarker technology. [15]